CLIENT SNAPSHOT
iWant is a global streaming platform bringing Filipino shows, movies, series, news, and live channels to audiences both in the Philippines and across the world. Launched in 2018 and operated by ABS-CBN Digital Media, a division of ABS-CBN Corporation, the platform reaches viewers on multiple continents through web, mobile, and smart TV apps.
The service runs on a freemium model, offering free ad-supported content alongside subscription and pay-per-view options. Its catalog spans exclusive teleseryes, variety shows, films, and iWant Originals, all delivered securely to millions of users worldwide. Much of iWant’s audience is in the Asia-Pacific region, where people primarily watch on mobile devices and often deal with limited bandwidth, making delivery efficiency a critical priority.
THE CHALLENGE
Delivering Quality at Scale Across a Global Audience
iWant was in the middle of a strategic migration from on-premises infrastructure to a cloud-based architecture, and needed a compression partner that could integrate seamlessly into its existing media supply chain without disrupting workflows.
The platform’s priorities were clear: deliver superior video quality at scale, reduce distribution costs, and ensure the new cloud setup could support a growing global audience. In the Asia-Pacific region, where mobile-first viewers frequently deal with bandwidth constraints, compression efficiency was especially critical.
Finding a partner that could meet all of these requirements at once, without sacrificing quality, cost efficiency, or workflow continuity, was the core challenge.
THE SOLUTION
AuroraCloud: AI-Powered Compression Built for Global VOD
Visionular’s AuroraCloud is a standards-aligned, cloud-agnostic compression platform that uses AI to analyze video content in real time, applying optimization strategies based on content type, motion, and visual complexity. The result is consistent bandwidth savings while maintaining or improving visual quality across a diverse VOD catalog.
iWant chose AuroraCloud after an extensive evaluation of several vendors. Visionular stood out for its compression performance and its ability to integrate smoothly across a multi-cloud environment. The deployment also included configuring compression workflows specifically for iWant’s platform requirements, which highlights how flexible the solution is in practice.
