In this episode, we talk to Justin Ridge, President of the Media Coding Industry Forum (MC-IF). A veteran of video coding standards, he shares his perspective on the video codec landscape and the work of MC-IF in promoting MPEG standards. We discuss the adoption of VVC and how it compares with HEVC, the route map for future standards, the work being done for next-generation video coding, and the influence of the AI revolution on these developments.