Case Studies – Enhanced Video Quality at Lower Costs

After an in-depth technical review of both objective and subjective video statistics, chose the Aurora line of encoders for video compression

Los Altos, CA: Visionular are thrilled to announce our recent partnership with, the leading Indian OTT service that was recently featured on Shark Tank. We are proud to have been chosen as their video encoding technology partner.

One of the key advantages of using AuroraCloud is its ability to save 25-35% on CDN delivery costs while delivering high-quality video to their viewers. With AuroraCloud’s advanced compression technology, is able to reduce the amount of data that needs to be transferred and stored. This not only saves them money on CDN delivery but also enables them to deliver high-quality video to their users with less buffering and faster load times.

“We couldn’t be more excited to be working with the innovative team at and look forward to continuing to support them as they continue to grow and evolve.,” says Zoe Liu, Co-Founder at Visionular.

“We are excited about driving innovation through an enhanced QoE for our users,” says Shashank Vaishnav, CTO and Co-Founder at

About Visionular: Visionular is a next-generation video encoding, processing, and streaming software and cloud solution company. We build solutions that harness the power of AI and ML using advanced codec technologies so that your video app or streaming service can delight more users. Our customers save an average of 30% on their CDN and compute costs at the same time improving the visual quality of their videos.

About is India’s leading dialect based OTT service. We focus on content in local Indian dialects, and have recently closed a new round of funding of ₹40 crore. Today, the three-year-old platform has over 2,25,000 subscribers and offers content in Haryanavi and Rajasthani (which was launched in June 2022).