How a Leading e-Commerce Platform Reduced Video Delivery Costs and Improved Playback Performance with Visionular
For mobile-first commerce platforms, video is one of the biggest drivers of user engagement, but it is also one of the largest contributors to infrastructure cost. As one of India's fastest-growing social commerce platforms, our client delivers millions of short-form product videos to users every day, powering product discovery, seller engagement, and conversion across the platform.
As video consumption scaled rapidly, the platform faced a growing challenge: how to deliver more video, faster and at lower cost, without compromising quality. To solve this, they partnered with Visionular to optimize their video encoding and delivery architecture. The result was a meaningful reduction...
